Template
Jobs to be done insights template
A template for summarising JTBD interviews: timeline, pushes, pulls, habits and anxieties.
Timeline
| 🗓️ Events / Context | ➡️ Push | ➡️ Pulls | ⬅️ Habits | ⬅️ Anxieties |
|---|---|---|---|---|
| What pushes people to think about alternative solutions? | Why are people intrigued by our product? | What are people used to in the product they use currently? | What do people fear about when they think about switching to a new product? | |
| Passive looking | ||||
| Active looking | ||||
| Deciding |
How the product is being consumed
| ⚡ Triggers / Context | 🙌 Motivations | 🤯 Anxieties | 🌞 Delights | 🤬 Frustrations |
|---|---|---|---|---|
| What triggers people to use a feature and what are the casualties? What was the context? | What motivates people to use the feature? | Why do people hesitate to use the feature? | What makes people feel good about using the feature? | What makes people angry when using the feature? |
| Feature A |